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Saudi Arabia’s business landscape witnessing dynamic shift as AI adoption rises

 Saudi Arabia’s business landscape has undergone significant changes recently, with employers recognizing artificial intelligence (AI) as a crucial asset for their operations. Hosting major tech events like LEAP has heightened awareness among regional business owners and employees about the importance of upskilling in AI-related areas to drive growth.

Rami Mourtada, a partner and director at Boston Consulting Group, emphasized the need for Saudi companies to promptly set their AI agendas and adapt to this evolving landscape. He stressed the importance of defining strategic AI roadmaps, piloting promising use cases, and effectively engaging the organization in this transformative journey.

Ana Kreacic, chief knowledge officer at Oliver Wyman, highlighted the gap between employers and employees regarding AI adoption. While CEOs recognize AI's potential in improving productivity and gaining a competitive edge, they often overlook its broader implications. Kreacic emphasized the importance of creating a shared mission around AI adoption and addressing workers' concerns through communication and training programs.

Oliver Wyman's analysis revealed that many Saudi employees feel underserved in AI training and seek peer-to-peer mentorship programs. Kreacic emphasized the need for businesses to prioritize ongoing AI skill-building and training while addressing employees' anxieties about the technology's impact on their roles.

Despite AI's potential to enhance productivity, many workers express concerns about job security. Mourtada emphasized the importance of a hybrid approach where humans oversee AI-transformed processes, reducing the risk of bias or error. Kreacic suggested that clear communication about AI's impact on work activities and support plans from businesses and governments can alleviate workers' fears and discourage talent turnover.

As AI adoption becomes more prevalent, fostering a sense of belonging among younger workers will be crucial for their engagement and productivity. Kreacic stressed the importance of nurturing connections between companies and their younger employees to ensure their full potential is realized in the workplace.

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