Meghan Markle, wife of Prince Harry, launched her lifestyle brand As Ever in March 2025, alongside her collaboration with Netflix. This initiative reflects her ambition to reinvent herself as an entrepreneur following her royal life.
A Brand of Simplicity and Elegance
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As Ever describes itself as “more than a brand, it’s a language of love.”
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The product line emphasizes home, hospitality, and culinary passion, including jams, pancake mixes, teas, biscuits, and edible decorations like flower petals.
Netflix Series to Support the Launch
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The launch was accompanied by the Netflix series "With Love, Meghan", where Meghan shares cooking, floral decoration, and crafting moments, often with celebrity guests such as Chrissy Teigen and Tan France.
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The show aims to provide comforting, apolitical content, though some critics noted it lacks substantial depth.
Products Inspired by British Tradition
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Recently, As Ever introduced an orange marmalade inspired by classic British teatime flavors.
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The brand continues to expand its range with teas, pancake mixes, and floral decorations, all available on its official website.
Managing Public Image
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Despite a successful launch, the brand faces challenges regarding supply chain management and Meghan’s public image.
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Observers note potential risks, though these concerns are unconfirmed.
Targeted Brand Strategy
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Meghan aims to position As Ever as a modern, elegant, and personal lifestyle brand.
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It targets customers seeking refined home and kitchen products, reflecting Meghan’s personal experiences and lifestyle.
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