Lebanese pop star Nancy Ajram recently appeared on a Times Square billboard in New York City, marking a significant international spotlight for her. The billboard was part of a promotional campaign by Spotify’s “Equal” initiative, which highlights influential female artists from around the world.
Ajram, known as one of the most prominent voices in the Arab music scene, was selected to represent the Middle East and North Africa (MENA) region. This exposure aims to amplify her music to global audiences and celebrate her impact on the industry.
The Spotify "Equal" campaign showcases women artists monthly on Times Square’s massive digital billboard, helping bring regional talents to the world stage.
Lebanese superstar Nancy Ajram has once again lit up Times Square in New York, this time featured on a massive Spotify billboard as the EQUAL Arabia Ambassador for July 2025—a spotlight coinciding with the launch of her latest album, Nancy 11
🌟 What’s the significance?
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EQUAL Arabia is Spotify’s program dedicated to elevating influential female artists from the Arab world, giving them international visibility. Nancy was selected for July ahead of Nancy 11’s release on July 17, 2025 .
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This marks her second appearance in Times Square: she previously made history in 2021 with Nancy 10
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The billboard, plastered across the heart of NYC, symbolizes Spotify’s push to amplify Middle Eastern talent globally—and reinforces Nancy’s status as a leading icon of modern Arabic pop
🎧 Nancy 11—A new chapter
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Released on July 17, 2025, Nancy 11 is Nancy Ajram’s 11th studio album, showcasing her artistic growth with a blend of romantic ballads, upbeat pop, and dance tracks The spotlight on Times Square increases its global reach, aligning perfectly with Spotify promoting her in playlists like “EQUAL Arabia” and the global “EQUAL” series
🌍 Wider impact
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Nancy Ajram continues to pave the way for Arab women in music, inspiring peers and emerging artists while breaking cultural barriers
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This commercial visibility not only enhances her personal brand but also helps Spotify strengthen its influence in the MENA region and underscores the growing appeal of Arabic music in international markets.
✅ TL;DR
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Nancy Ajram is July 2025’s EQUAL Arabia Ambassador on Spotify, featured on a Times Square billboard.
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This promotion supports the launch of her new album, Nancy 11, released July 17, 2025.
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It’s a powerful statement—her second Times Square highlight—and a testament to her enduring global appeal and Spotify’s investment in Arab female artistry.
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