MBC Group has expanded its partnership with TikTok through a series of Memoranda of Understanding (MoUs). These agreements, part of a broader collaboration, aim to enhance MBC’s content presence on TikTok and tap into TikTok's growing user base. The partnership has seen MBC leveraging TikTok's Premium Publisher Program, which allows advertisers to pair their campaigns with exclusive MBC content, including popular shows. This collaboration is designed to provide advertisers with the opportunity to connect with audiences by placing ads alongside MBC's high-affinity Ramadan programming. The MoUs also aim to ensure that MBC’s content reaches more viewers, particularly through TikTok’s For You Page
TikTok has formed a strategic partnership with MBC Media Solutions (MMS) to offer exclusive, high-profile content to its platform, especially during significant events like Ramadan. This collaboration brings MBC Group's popular shows to TikTok, benefiting both users and advertisers by allowing them to engage with beloved regional content. The partnership has helped brands leverage MBC's content, particularly around high-traffic periods, such as Ramadan, by using TikTok's Premium Publisher Program. This gives brands the opportunity to be placed alongside top shows, expanding their reach to a broad, engaged audience on TikTok's
0 Comments