The Athar Festival, held in Riyadh from November 13-15, 2024, is a major event aimed at nurturing the creative industries in Saudi Arabia. The festival includes a unique Young Talent Academy Programme that gathers over 80 young professionals and students (aged 30 and under) to take part in workshops, masterclasses, and hands-on training. These academies focus on a range of areas like PR, copywriting, branding, social communications, and innovation. This initiative is designed to empower Saudi creatives by providing them with the skills, connections, and opportunities to thrive in the global market
Additionally, the festival emphasizes youth development in the creative sector, aligning with Saudi Vision 2030, which aims to position Saudi Arabia as a hub for innovation and talent. The activities at the festival include a 24-hour hack competition where participants collaborate to solve industry challenges, with the winners being celebrated at the Athar
The Athar Festival in Saudi Arabia has launched a series of creative academies to foster the next generation of local talent in various artistic disciplines. In 2024, the festival hosted four key academies focused on different aspects of the creative industry. These initiatives were designed to equip young Saudi talents with the necessary skills and insights to thrive in fields such as advertising, media, content creation, and strategy.
One notable academy was the Student Creative Academy, where participants had the chance to engage with industry leaders from top agencies like FP7McCann, Weber Shandwick, and MRM. The academy's curriculum included mentorship sessions, talks from seasoned professionals, and real-world challenges. This program aimed to align with Saudi Vision 2030 by promoting youth empowerment, diversity, and innovation in the creative economy
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