Squatwolf expands in Saudi Arabia with new warehouse, fitness events

 

Squatwolf Expands to Saudi Arabia: A Milestone for the Gym-Wear Brand

Overview

Squatwolf, the gym-wear brand founded by Anam Khalid and Wajdan Gul, is making significant strides in its expansion efforts. The brand, which started as a passion project, has grown to serve athletes in over 200 countries. It has recently opened a new warehouse in Saudi Arabia, marking a major milestone in its journey.

Key Developments

1. Saudi Warehouse Launch:

   • The new warehouse in Saudi Arabia is a strategic move for Squatwolf, allowing the company to process up to 30,000 orders per day. This facility ensures same-day delivery in Riyadh and next-day delivery to major cities including Jeddah, Dammam, Alkhobar, and Makkah.
   • Anam Khalid emphasized the significance of this expansion, stating that it demonstrates Squatwolf's commitment to supporting the region and aligning with Saudi Arabia’s Vision 2030.

2. Future Plans:

   • Retail and Gym Partnerships: Squatwolf plans to collaborate with local retail and gym partners, engage local ambassadors, and organize community events to strengthen its presence in the Saudi market.
   • The Squatwolf Games: The brand will introduce its popular fitness event, the Squatwolf Games, to Saudi Arabia, promising to elevate the event to new heights.
   • KSA Muscle Show: Squatwolf will also participate in the KSA Muscle Show, aiming to further connect with the local fitness community.

3. Market Insights:

   • Wajdan Gul highlighted the booming fitness and activewear market in Saudi Arabia, attributing it to the Saudi Vision 2030, which has led to a surge in gym openings and increased focus on health and fitness.
   • Khalid noted that being the first gym-wear brand in the MENA region provides Squatwolf with a competitive advantage, allowing the company to stay ahead in product performance, community engagement, and meeting gym-goer demands.

Company Background

Founded in 2016 by Khalid and Gul, Squatwolf emerged from a gap in the market for high-quality gym-wear that resonated with the community's passion for fitness. The founders' vision was to create a brand that not only offers functional gym apparel but also fosters a sense of community and self-improvement.

Conclusion

Squatwolf’s expansion into Saudi Arabia represents a significant step forward for the brand, aligning with regional growth trends and Vision 2030. By leveraging its new warehouse and strategic initiatives, Squatwolf aims to make a substantial impact on the local fitness landscape and continue its journey of global growth.