Abu Dhabi, UAE – February 2024– Sauce Capital, an Abu
Dhabi-based food tech company, hits over 1 million orders, following rapid
expansion across UAE and Saudi Arabian markets and the launch of CHEW,
its home-grown food delivery app. In the last two years, Sauce Capital’s
portfolio has grown to nearly 20 kitchens, with over 40 unique food brands,
leveraging data-driven insights and market trends to revolutionise the food and
delivery industry.
Sauce Capital's mission goes beyond food and kitchens. At
its core, Sauce Capital represents a collective force, led by a team of
passionate UAE natives committed to transforming at-home dining experiences. Established
in 2020, the start-up’s founding team focused diligently on developing a
strategic roadmap for the delivery of its future operations. Their innovative
strategy merges exploration and tradition, introducing global culinary delights
to the region with a unique local twist.
Laying the groundwork included conducting extensive research
into market trends and use of data-driven insights to produce customised tech
solutions and innovative verticals. The company accelerated its operations from
theory to reality by launching its flagship kitchen just over two years ago,
producing its first 10 food concepts, and focusing on delivering high quality
food and streamlined processes.
Since then, their portfolio has grown rapidly to nearly 20 kitchens and over 40 food concepts, with notable brands such Chic Flic, voted 'Best Fried Chicken Delivery' in 2023 by Deliveroo, and Eggbun which became a leader in the 'Breakfast and Brunch' category. These successes show Sauce Capital's commitment to great dining experiences in both the UAE and Saudi Arabia.
Delivering on Sauce Capital's mission to lead the way in
food technology and deliver a product which offers unparalleled dining
experiences, growth continued with the launch CHEW, Sauce Capital’s food
marketplace and delivery app. A major milestone for the company, the app offers
360-degree capabilities, including fully integrated kitchen inventory systems
for stock and production oversight, and their own unique double-layer
geo-fencing technology, made to enable their 'Mix&Match' feature. This
allows customers to order from different restaurants in one go, with just one
delivery person and a single delivery charge.
CHEW by Sauce Capital delivers a wide range of
culinary delights to its users, offering unique dining experiences with its
customizable mix and match feature and an incentivizing loyalty program.
Customers can choose from various options, including Eggbun's famous Brioche
Buns, buwagyu's Wagyu Truffle Beef Burger, and Laffa's flavorful
BBQ Brisket.
With a business model built for the end-to-end culinary
journey, a continually evolving portfolio of kitchens, creation of unique food
concepts and development of its fully integrated app, the company has proven capacity
and potential for scale and designed a strategy which leverages growth,
opportunity and innovation.
Sauce Capital’s success of surpassing 1 million orders in
just over two years sends promising signals for continued and sustained growth,
bolstered by the UAE’s position as fertile ground for start-ups in tech and
innovation. Staying true to the mission of delivering excellence in innovation
and technology in the food and delivery space, the start-up has transformed
into the self-sustaining, dynamic, expansive, and robust ecosystem that Sauce
Capital is today.
About Sauce Capital
Sauce Capital is a food-tech startup headquartered in Abu
Dhabi, UAE, currently operating 17 kitchens and hosting 40 virtual food brands
in Abu Dhabi, Dubai, Sharjah, and Riyadh. Notable brands in their portfolio
include Chic Flic, Buwagyu, BWL, Laffa, Sliced, and Eggbun. Anchored by the
innovative app Chew, the marketplace enables customers to place orders from
multiple restaurants in a single transaction, simplifying the process with one
rider and one delivery fee.
For more information, visit: https://saucecapital.co/
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