Saudi Arabia is set to enhance its cinematic landscape with the introduction of local feature films shown in IMAX theaters. A recent partnership between muvi Cinemas and IMAX will see new IMAX systems installed in key cities across the Kingdom, including Riyadh, Jeddah, and Dhahran. This initiative marks a significant step towards elevating the moviegoing experience in Saudi Arabia and aims to cater to the growing demand for both local and international content
The agreement will result in three new IMAX locations opening by the end of 2024, with additional installations planned for 2025. These new theaters will not only showcase major international blockbusters but also feature local films, thereby supporting the Saudi film industry and providing audiences with a broader range of viewing options
This development aligns with the country's broader cultural and entertainment initiatives, as Saudi Arabia continues to invest in its entertainment sector under the Vision 2030 program. The introduction of IMAX technology is expected to attract more moviegoers and foster a vibrant film culture
IMAX Corp. is actively pursuing opportunities to produce local feature films in Saudi Arabia, according to CEO Richard Gelfond. During a recent interview, he emphasized the company's strategy to not only expand its theater network but also to focus on creating content tailored for the Saudi audience
As part of its growth plans, IMAX currently operates 10 cinemas in the Kingdom and is set to open an additional 22 screens in collaboration with major exhibitors like muvi Cinemas. By 2025, four new IMAX screens are expected to launch, with the overarching goal of establishing 50 IMAX locations across the country within the next five years
Gelfond noted that Saudi Arabia has emerged as a significant market for IMAX, ranking among its top 20 global markets and the 14th in 2024. The demographic trends—particularly a youthful population with a preference for high-quality entertainment—contribute to the Kingdom's appeal
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Historically, IMAX has participated in successful local productions in the region and is now looking to replicate that success in Saudi Arabia. For context, previous collaborations included films like "Journey to Mecca" and "Fires of Kuwait." Gelfond mentioned that the growing interest in unique cinematic experiences within Saudi Arabia supports the feasibility of local film productions
Overall, IMAX's strategy in Saudi Arabia reflects a broader trend in the entertainment industry, where international firms are increasingly partnering with local entities to tap into regional markets while enhancing their offerings
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